Funnel Melt

How we think

Every design starts
with a real problem.

Indy — Navigation

"Readers get lost in the archive. They leave and don't come back."

Field Guide

Not just the popular posts — the ones that complete the story. An adaptive navigation engine that surfaces what each reader needs next, based on what they actually care about.

?

Relevance scoring

The right article surfaces at the right moment.

Remy — Navigation

"The nav fights the content for attention. One always loses."

Palette Nav

A floating nav panel that works like a pro app palette — drag it anywhere, tuck it away when you don't need it. Your content owns the stage.

Your content.
Front and center.

Content gets the stage

→

Nav steps aside. Content fills the frame.

Norman — Architecture

"You go to a movie. You don't chase the movie around the theater."

The Stage

Art needs a place to be experienced. Norman gives your work one cinematic surface where everything lives — your books, your praise, your events, your story.

Norman Theme

C.L. Williams

Signal Girl · The Tape Exchange

One surface. Everything your reader needs.

Three themes. One approach.

Pick your path.
We'll get you there.

Download & Concierge

Norman

For authors, writers, and solo creators.

Learn about Norman →

The Stage layout puts you and your work center frame. Books, praise, events, links — one cinematic surface, nothing extra.

Download & install yourself — $79

Concierge setup — $325 — done-for-you

Hosting & domain billed separately

Learn more →

Concierge-first

Indy

For indie publications, zines, and small press.

Field Guide navigation + editorial layouts built for publications with real archives. Designed to be set up with us.

Advanced Concierge — deeper setup

Navigation strategy session included

Coming soon — join the waitlist

Learn more →

Concierge-first

Remy

For agencies, studios, and brands with personality.

22 palettes. 10 nav modes. A Personality Engine that makes your whole site feel like a considered brand — not a template.

Advanced Concierge — full brand setup

Personality Engine configuration

On the horizon — get notified

Learn more →

In the wild

clwbooks.com

The Tape Exchange Series

C.L. Williams

WorksPraiseAboutEvents

Real work.
Real authors.

"Signal Girl needed a home. FunnelMelt built a beautiful one."

C

C.L. Williams

Author · Signal Girl · Norman theme

Visit clwbooks.com

The studio

Everything we're building.

Each cell rotates through three variants of the same feature — our way of thinking in possibilities, not just solutions.

Always here

Concierge Setup

We handle everything. You show up to a live site. Hosting, domain, theme — done before your session. Your work deserves a proper stage. We build it.

from $325

One-time · Theme included
Hosting & domain billed separately — we connect it all

Learn more →

Latest Articles

You make things.
We make them a home.

Every design starts
with a real problem.

Pick your path.
We'll get you there.

Real work.
Real authors.

Everything we're building.

You make things. We make them a home.

Every design startswith a real problem.

Pick your path.We'll get you there.

Real work.Real authors.

Everything we're building.

You make things.
We make them a home.

Every design starts
with a real problem.

Pick your path.
We'll get you there.

Real work.
Real authors.