About Funnel Melt

The Intelligent Layer

We believe the era of "Web Management" is ending.

For the last twenty years, independent publishers have been forced into a second job: Site Administrator. You didn't just have to be a great writer, photographer, or podcaster. You also had to be a part-time developer, a designer, and an SEO technician.

You spend hours fighting with plugins. You tweak padding on mobile views. You worry about whether your signup form is visible on the archive page. Every minute you spend "figuring out the platform" is a minute stolen from your actual work.

Funnel Melt exists to end that trade-off.

The Static Web vs. The Intelligent Web

Today, most websites are static containers. You pour content into them, and it sits there, dumb and disconnected. If you want to change your strategy, you have to tear down the walls and rebuild the house.

We are building the Intelligent Layer.

Our vision is a platform where the architecture is fluid. Instead of static pages, you have Context-Aware Modules.

  • A "Call to Action" shouldn't just be a dumb button; it should know if the reader is a subscriber or a stranger, and adapt its message instantly.
  • A "Landing Page" shouldn't require a new template; it should be built from the same intelligent blocks as your essays, simply re-stacked to serve a new purpose.

The Death of Configuration

Our ultimate goal is to make the "Theme Settings" panel obsolete.

We are moving toward a future where your design system is robust enough to make decisions for you. You shouldn't have to decide if a font is accessible—the system should ensure it is. You shouldn't have to manually link your pricing table to your checkout—the block should know where to go.

This is the promise of Funnel Melt: A web presence that melts into the background.

Focus on the Work

The independent web is fueled by passion, not code.

We want you to wake up and think about your next essay, your next course, or your next community event—not your CSS. We are building the modular infrastructure to handle the weight of the web, so you can return to the only thing that matters:

Your Voice.