The Vision Behind Funnel Melt

When we first began architecting Funnel Melt, we had to determine what we were really about—not just for today, but for the future of the independent web.

We knew that designing a theme for Ghost was just the beginning. We knew we would eventually evolve beyond simple styling. A mission statement is not about a product; it is about a goal that every product aims to achieve.

Funnel Melt aims to build an intelligent layer for the independent web—starting with a flexible, accessibility-first publishing architecture and modular 'Funnel Blocks' that auto-adapt to your goals—so content becomes context-aware and evolves with your vision.

Why Start with Ghost?

We needed a foundation. We needed a platform that respected the user's ownership and the web's standards. Ghost provided us with that stable, SEO-optimized, and accessibility-friendly starting point.

But a foundation is meant to be built upon.

Funnel Melt transforms this stable environment into a flexible Publishing Architecture. We are not just skinning a blog; we are setting the stage for an intelligent layer that bridges the gap between storytelling and conversion.

The Funnel Engine

A beautiful theme is standard, and Version 1.0 of Funnel Melt is one of the most flexible on the market. But its true power lies in what it enables you to build.

We have moved beyond static templates to create Modular Funnel Blocks. These are not rigid hard-coded sections; they are intelligent components that live inside your content editor. Whether it’s a "Smart Snippet" you paste into a post or a global "Event Block" you inject across your site, these modules automatically adapt to your design settings.

When you update your brand's "Hero Style" or "Accent Color," every block on your site evolves instantly. You stop managing code, and start managing a system.

Future Intelligence

Are Funnel Blocks just the beginning? We believe so.

We have a roadmap of ideas designed to make every piece of your content "context-aware." Imagine a site where your call-to-action changes based on what the reader has already seen, or where your layout shifts based on the intent of the article.

You are intelligent. Your platform should be too.

We are building a future where you can drop content into your site and have it intuitively fit its environment. So, as we push to develop more parts of this system, we ask you to consider a simple question:

What if your content was smart enough to adapt?